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ABI Releasespeed-trap beats the “dropped cookie trap”speed-trap beats the “dropped cookie trap” with the world’s first integrated Audience Analytics system providing accurate RFM data from any Web Site speed-trap’s unique “cookie-reinforcement™ technology” automatically builds and populates audience behavioural databases from any web site. This extension to the speed-trap solution family utilises speed-trap’s patent-protected Dynamic Collection™ technology to deliver statistics on Latency, Recency, Frequency, and Monetary Value (RFM) data for every visitor, allowing accurate calculation of audience value and profiles to drive targeted marketing and anti-defection programs. Newbury, Berkshire June 6th, 2005 speed-trap Limited, the e-business intelligence company, announced today the Audience Behavioural Intelligence extensions (known as “ABI”) to its speed-trap family of products. These extensions will use speed-trap’s unique Cookie-Reinforcement™ technology and its Auto-Population™ capabilities to build dynamic and complete databases of behavioural data for the site’s complete visitor community. |