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Insurancewide.comspeed-trap plays key role in Insurancewide.com’s business driveNewbury, September 7th 2005 - speed-trap Limited, the e-business intelligence company, announces today that Insurancewide.com Services Limited has implemented speed-srap solution, its client-side data collection™ and analysis solution, on the www.insurancewide.com website. Monitoring and analysis of search and banner advertising plus being able to track every website visitor and purchaser’s behaviour were cited as prime reasons for selecting and using speed-trap. These facilities will enable Insurancewide.com to ensure its website is designed and maintained as well as possible to the benefit of its customers and its online sales. Charlie Irish, IT Development Manager at Insurancewide.com said: “speed -trap’s client-side measurement technology and reporting provides us with real e-business intelligence right across our online insurance business". We have full confidence in the validity of the data collected and find the reporting tools simple and easy to use. speed-trap enables us to have a complete view of user experience and behaviour and allows our marketing department to view, measure and manage every facet of our business and applications”. James Harrison, Insurancewide’s CEO added: “As a pure online business it is vital that we get reliable information and statistics to understand the customer’s journey through our site. speed-trap is able to record every aspect of a customer’s experience on the site in a secure manner and in accordance with the Insurancewide.com’s strict privacy policy. |
