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Portal Intelligencespeed-trap’s senaste utveckling tillhandahåller en integrerad vy över en besökares hela resa genom multi-site för företag och organisationer - se en summering över vad portalintelligens kan erbjuda...As organisations move on-line to improve customer service and reduce their costs, they typically build many differing web sites, or partner with many complimentary organisations – each offering a particular set of services or running particular applications. This may be as simple as offering local-language or sites for different regions, or separating their basket-processing site from their catalogue sites. In all of these cases it is typical to use a “portal” to provide a common access point to all of the sites, services or organisations. This approach holds many benefits both for the enterprise and the visitor. Marketing effort can be focussed on promoting the Portal as opposed to needing to promote many on-line sites – thus improving brand awareness For the visitor they can remember a simple URL and know that they can gain access to all the services associated with that brand from there – like a Department Store for the Internet! |
