speed-trap Fourth Generation

speed-trap launch Prophet 4 – fourth generation
solution linking out-of-the-box form and search analysis with ground-breaking usability features and
Business Process Monitoring.

speed-trap announce the launch and deployment of the latest version of their speed-trap e-business intelligence system. This solution, built on the back of input from leading on-line retailers and B2B sites, unleashes new types of e-business analytics.

Newbury, Berkshire June 9th, 2005 speed-trap Limited, the e-business intelligence company, announced today that the latest version of its speed-trap family of solutions had been publicly released. This fourth-generation webanalytics solution provides ground-breaking usability coupled with unique outof-the-box reporting on key site features such as Form Analysis, Search Analysis and real-time, SMS BusinessAlert™ solutions which keep e-business managers abreast of their site’s effectiveness and performance.

Pre-production releases of the system have been deployed with key customers for 6-months and this experience has resulted in significant advances in usability and functionality. As Malcolm Duckett, VP Corporate Marketing at speed-trap explains, “input from our customers has played a major role in shaping this latest release. The customers who have deployed these pre-release systems are telling us that the changes we have made have resulted in a system which breaks new ground in terms of usability, flexibility and performance in the market.”