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Thomas Pinkspeed-trap Limited’s solution is in the pink* - Thomas Pink implements e-business solution for accurate e-business & management information.World renowned shirt maker implements web measurement & journey analysis solution on its site www.thomaspink.co.uk to track website visitors, assess site performance & to understand how visitors actually use the site Newbury, Berkshire, February 8th 2006 - speed-trap Limited, the e-business intelligence company, announced today that Thomas Pink, the luxury British shirt maker has implemented speed-trap’s e-Business solution on its website. The primary reasons for Thomas Pink using speed-trap are to track website visitors and purchaser behaviour, thus enabling the site to be designed and maintained as well as possible to enhance the customer experience and to foster increased basket value. Duckett continued; “speed-trap's patented abilities to observe, analyse and replay the users journey through a web site allows site owners to really understand what their visitors experience and are doing. Once this is understood, site operators are able to take action to improve visitors’ experiences and increase web site effectiveness and revenues. The clarity of insight that Prophet provides can be used to drive the development and management of effective and profitable web-based applications”. |
