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Yorkshire Building SocietyYorkshire Building Society invests in speed-trap Limited’s speed-trap solution for accurate e-business & management information.Newbury, Berkshire, October 24th, 2005 - speed-trap Limited, the e-business intelligence company, announced today that Yorkshire Building Society has implemented speed-trap’s e-Business Solution on their website. Commenting on selecting speed-trap for use on their website, Nigel York, E-Commerce Manager at Yorkshire Building Society said: “We’ve implemented speed-trap on our website for a combination of reasons which, when considered in their entirety, provides us with the pan-website e-business management information we need. Firstly we wanted to ensure we were able to obtain totally accurate data regarding traffic to and through our website, including transaction monitoring; this is crucial, and had not been available to us prior to using the speed-trap solution. We also sought sophisticated but easy to use and interpret campaign tracking facilities”. York continued: “speed-trap provides us with all these facilities, and from a management perspective, it enables, for example, heads of department to see things such as home-page click maps on a weekly or other time period basis as required. The combination of all these and other tools helps us manage our online business, plus enabling us to decide exactly how and where to make changes to our website in order to improve and enhance visitors’ experiences, and thus increase our web site’s impact.” |
